Zumio was spotted in a South China Morning Post article about normalizing sexual health discussion in China. The story included a large feature image of Sally Toy’s – a Hong Kong based sex toy retail chain – and the Zumio S and Zumio X retail stand can be seen in the background.
Spotting the image brought a big smile across the faces of the Zumio team. Navigating the language, cultural and distance barriers in Asian countries has been challenging but very rewarding. The Chinese, Japnese and South Korean sex toy industries are undergoing a major shift. New modern, luxury sex toy shops focused on education and exclusivity are replacing the older seedy shops.
“Ten years ago, most of the sex toy shops were decorated in a male-dominant way. Females might feel awkward and uncomfortable visiting them,” says Lui Wing-hang, who owns Sally’s Toy.